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Debenhams £60 sell-out recessionista dress
Designer dress is Debenhams fastest ever seller
Credit crunch chic has seen a £60 Julien Macdonald dress become Debenhams’ fastest selling item ever, and it hasn’t even gone on sale yet.
Designed byMacdonaldfor the Designers at Debenhams collection, theleopard print asymmetricstyle has proved a runaway success, selling out of its1000-strongstock via online pre-sales alone.
A bulgingwaiting listof eager shoppers is now growing by the day.
Karen Peacock Debenhams’ director of design commented, ‘We knew our dress was going to bepopular– but even we’ve been shocked by thedemand. There’s no doubt that this will be the dress of 2009.’
Michael Sharp, Debenhams’ deputy chief executive added, ‘It’s a fantastic dress, but to be honest we’ve never seen a reaction like this before. Again we are putting this and the success of our designer ranges down to theRecessionistaeffect.
‘Many shoppers want to feed their addiction to fashion and are turning instead todesigner equivalentsthat deliver quality, durability and design -but with a chic-entomic price tag’ he added.
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