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Gucci, Vans, Supreme are 2019s trendiest brands
Kayne West made some wild allegations about the success of his Yeezy brand in a Twitter rampage earlier this year, writing that it had "hit a billion dollars," "is the 2nd fastest growing company in history," and "is a unicorn on its way to becoming a decacorn," Silicon Valley buzz words that describe a business that is valued over billion and over billion, respectively.
While critics say that these statements are untrue, the brand has still achieved enormous success this year.
"Sneakers remain the most searched for Yeezy item worldwide. [During the first quarter of 2019,] the Yeezy Blush 500 and the Yeezy Boost 700 were the most wanted styles," Katy Lubin, communications director at Lyst, told Business Insider.
Yeezy was ranked the seventh hottest brand in Lyst's most recent index.
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