Readathon to launch Oxfam’s Bookfest 2010
An array of renowned authors turned out at Oxfam's Marylebone bookshop yesterday to launch the charity's second annual Bookfest, the largest nationwide book festival in the UK.
An array of renowned authors turned out at Oxfam’s Marylebone bookshop yesterday to launch the charity’s second annual Bookfest, the largest nationwide book festival in the UK.
Joanna Trollope,Mark Haddon,Esther Freud (pictured here),Maggie O’FarrellandMarie ClairecontributerAdele Parks(look out for her exclusive short story in the new issue of MC, out this week) were among those who took part at thereadathon,which began at 8am and ran throughout the day and into the night, featuring around 60 published and unpublishedauthors.
Oxfam’strading director, David McCullough said: ‘Thereadathonis a fantastic way to launchBookfest2010, and it’s so exciting to have such well known faces involved.’
Running from 3 to 17 July,Bookfestwill include more than 5,000 events inOxfamshops and other venues across the country, and hopes to generate more than £500,000 in additionalbooksales over the summer.
‘Bookfestis our way of saying thank you to shoppers andbook-donorsand of encouraging more people to come and experience the fantastic range ofbooksavailable in our shops,’ said David.
Last year’s successfulBookfestresulted in a 40% increase inbookdonationstoOxfamand triggered additionalbooksales of hundreds of thousands of pounds in the following months.
Other big names taking part in this year’sBookfestincludeKate Mosse,Deborah Moggach,Sara Maitland,Joanna Briscoe,Jake Arnott,Geoff Dyer,Lucy Cavendish,Cameron AdicottandJane Weir.
Video: Oxfam Bookfest Rainbow
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